For this project, the challenge was in redesigning a website for carolebert.com, a Wellness business, to reframe and update current service offerings, update connectivity to third-party applications, increase ease of use, and increase brand recognition with creation of a Google My Business page. The results were well received by the Wellness Specialist and users of the website, resulting in increased revenue for the business. 

For this project, the challenge was in providing office information to new patients that was clear, concise, and easy to understand. By streamlining to a single page, patients were more receptive to services and financing options.

For this project, the challenge was developing a service flyer to attract potential patient's attention, that could be left at workplaces and other facilities. This increased patient volume for those with work-related injuries. 

For this project, the challenge was in developing a website for a startup business, Walker Rehabilitation Group, to increase brand recognition, build trust, establish authority, and increase patient volume. The results were well received by the owners and users of the website, resulting in increased revenue for the business. 

For this project, the challenge was in retaining cash patients. After developing a cost-benefit analysis, three packages were established based on visit volume and treatment plans. An Adjustment Package Patient Policy was also developed. The results were well received by the patients decreasing patient turnover and increasing the amount of cash patients.

For this project, I was tasked to develop an informational brochure to get the word out about this non-profit community health start-up in California. It was well received by the employees and community and increased the volume of donations received.

For this project, the challenge was in providing educational materials to patients interested in Decompression Therapy. This brochure was well accepted by patients and increased the use of a specialized service, thus increasing profitability.  

For this project, the challenge was in educating staff on cultural norms of incoming students. Developed and provided a training with materials to assist in breaking communication barriers. This resulted in higher student retention and revenue for the college. 

For this project, the challenge was in attracting new students to the MSA Accelerated Graduate Program by developing and executing presentations and marketing materials. This resulted in an increase in interest and submitted applications for CMU, thus a higher volume of students and revenue for the college.  

For this project, I was tasked with developing easy to follow educational materials for Clinical Dietetics patients beginning a low FODMAP diet to include tables, tips, and additional resource links. The results were well received by patients, thus increasing treatment plan effectiveness. 

For this project, I was asked to develop and host a training on Conflict Management for hospital staff resulting in improved conflict resolution skills and thus minimizing associated costs. Presentation was well-received and videotaped for future use.

For this project, I was asked to develop and host a training on Sales in conjunction with a high-cost package campaign introduction and execution. This resulted in more efficient teamwork and better communication with patients, thus increasing patient volume. 

As an accelerated graduate student at CMU, I worked in Faculty & Staff Affairs (HR) and implemented a new applicant tracking system for current and future faculty staff appointments. This resulted in updated credentialing and simplified onboarding. 

My thesis targeted the financial and employee impacts of healthcare mergers. Ever since the ACA became a law in 2010, rates have vastly increased for many reasons, and the complete impact on employees is often overlooked, when compared to the strategic, financial and legal aspects.